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In honor of Rush’s guitarist Alex Lifeson’s birthday, I have updated a blog originally published in September of 2012.

In September of 2012 I saw my favorite band, Rush in concert from the 7th row center. To top it off, Erin, my precious friend of twenty-five years and a relatively new Rush fan at the time, came with me. While Erin was only one-year old in her Rush journey then, she had come a long way in that short time. She now randomly quotes Rush on a regular basis, owns most of the albums, and obsessively watches their live videos on You Tube.  When you put us together we reach ridiculous levels of Rush nerdiness.

We are not alone.

Rush fans are known in the music world for being extremely devoted and loyal. There’s even a fan convention in Rush’s hometown of Toronto whenever the group plays that city. When you attend Rush concerts, you see t-shirts from twenty years ago on fans that have been seeing the band since the 1970’s. I myself have been listening to them since I was fifteen.  You can talk to almost any concertgoer at a show because you have your love of Rush in common.

While at the show that September weekend something occurred to me:

Rush is a culture, no doubt about it.

Following this premise, many of the ingredients for a culture lie within Rush’s inner circle.

  1. Language: If you are unfamiliar with Rush, try having a conversation with a hard core fan. You won’t understand 70% of what they say. When Erin and I were in St. Louis for the concert, we had to apologize to my family who lives there for all of the Rush references and lingo. They looked at us with that endearing look, a combination of love and sympathy.
  2. Protectionism: If you do not like Rush, try telling that to a fan. And then try sleeping with one eye open at night. Rush fans are very protective of their musical heroes.
  3. Symbolism: The culture of Rush has many symbols that fans would recognize, but those outside of Rush’s “borders” may not, such as their logos over the years, album covers, and the red star and man from 2112. How many people know what I’m talking about?
  4. Shared values: Rush fans often say that part of why they love Rush lies beyond the music, beyond the lighted stage. They admire the members of Rush as people. They value the band’s integrity, focus on intelligence and reason, authenticity, and devotion to musical craftsmanship.
  5. Organizational structure: Rush keeps an updated website, a Facebook page, mobile applications, and many other ways to stay in touch with fans. These methods of communication keep fans highly involved in the culture of Rush.

Now, why am I writing about a rock band in my company blog? Because a very important message lurks behind my Rush obsession – culture is everywhere, even in the places we would never look.

When people in organizations talk about culture these days, their main focus goes to differences across international boundaries. Those same people might even recognize the cultural differences across domestic borders, such as states, or even departments within their organization. But what other cultures do you belong to?

I invite you to look around your environment and your sphere. What cultures reside there? What are the attributes of those cultures? How are you including or excluding outsiders? Human beings are constantly deciding what to let in and what to keep out; this is natural. Sometimes, however, we are not deciding out of choice, but rather a lack of awareness. I encourage teams to discuss their culture and any hidden commandments that they feel all members should follow. They can also think about how the commandments might be made more visible and/or inclusive.

I look forward to hearing your interpretations and experiences.

If you like Rush, let me know. We’ll get together and talk about Lerxst, Dirk, Pratt, and the National Midnight Star!



Vicki Flier Hudson

Vicki Flier Hudson, Chief Collaboration Officer for Highroad Global Services, Inc. inspires people to leverage the full power of differences. She has helped countless large-sized corporations establish successful operations across the globe and build bridges across cultures, distance, and time.

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