What We Do:

Highroad India improves Indian and American business relationships by providing specialized, cross-cultural training services.

Challenges for Indian-American Businesses:

When Indians and Americans do business together, each country contributes ideas, quality and knowledge, but also cultural challenges.

When cross-cultural issues are not addressed, organizations risk miscommunication and conflict, and inhibit development of fruitful and rich business relationships. By the year 2006, the global business process outsourcing industry will employ more than one million Indians. India has just become the fourth largest economy in the world. Is your organization ready to deal with the cultural implications of these changes?

Common challenges between Indians and Americans include differing communication styles, systems of time, perception of urgency, difficulty with feedback to management and accent and language issues.

Why Do These Challenges Arise?

Many companies with operations in India and America focus on obvious cultural differences such as language and surface etiquette. Yet most difficulties in multicultural businesses arise from a deeper root: lack of the India-specific cross-cultural skills needed to build long term relationships. Both Indian and American objectives and concerns must be addressed to maximize your business potential. At Highroad India we focus on all of the above.

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