What is the Highroad?
An organization preparing you to live, work, negotiate, and build teams across cultures. Highroad was born out of our team's desire to go beyond cultural etiquette and into building true global collaboration. We don't specialize in every culture; we go deep with Asia, Europe, the Americas, and the Middle East to solve your real challenges.
Who is the Highroad team?
Chief Highroader Vicki Flier Hudson has traveled the world studying cultures, gathering stories and forming strategies to help our clients. The Highroad team has done intercultural work in Egypt, interpretation in Latin America, global events in Atlanta, offshore India training in Belgium, and medical work in Thailand. Vicki and the Highroad Associates have brought solutions to organizations in technology, consumer goods, hospitality, manufacturing, pharmaceutical and more.
What words describe our work with our clients best?
Depth. Integrity. Authenticity. Collaboration. Invested.
To best serve our clients, Highroad Global Services partners with associates who offer a wide range of experience, country expertise and business solutions. Our associates are the best in their field and share our passion, core philosophies and work ethic. We also partner with resource people from around the world who contribute to our customized programs.
Vicki Flier HudsonExpertise: Offshoring, Indian culture, North American cultures
Vicki Flier Hudson is the Chief Collaboration Officer of Highroad Global Services, Inc. She is a recipient of Kennesaw State University’s Instructor of the Year Award for International Programs, and has helped countless large corporations have successful offshore partnerships between the USA and India.
Vicki, an expert public presenter,speaks regularly for international organizations. Her deep passion for India and China, and for helping organizations drives her to establish effective and profitable global teams. Vicki teaches global business skills and presentation skills as a part-time faculty member at Emory University, Kennesaw State, and the University of Georgia. She brings global excellence programs to organizations such as Procter & Gamble, General Mills, Kaiser Permanente, United Parcel Service (UPS), The Home Depot, Prudential Financial, Cisco, Philips Electronics, Emory School of Medicine, Intercontinental Hotels Group, Centers for Disease Control, and The Carter Center.
Vicki is a certified administrator of the Intercultural Development Inventory (IDI), a statistically reliable, cross-culturally valid measure of intercultural competence for meeting business goals. She is also a certified facilitator of the Cultural Detective methodology, a process for building bridges across cultures and organizations. Previously, in Atlanta, Georgia Vicki supervised and conducted training for international and domestic Customer Support, Distribution and Manufacturing for Immucor, Inc., a worldwide blood bank automation company with affiliates throughout Europe. She served as a software analyst there for five years, working in Germany several times during a successful ERP implementation.
In the past, she lived and/or worked in Belgium, Canada, China, France, Germany, India, Nepal and Thailand. Her travels have taken her to many countries including Austria, Costa Rica, Czech Republic, England, Greece, Israel, Jordan, Mexico and Panama. She also developed a knack for riding camels across the Thar Desert in India and enduring Indian train rides exceeding fifty-five hours at a time. Vicki is an active member of the Society for Intercultural Education, Training and Research (SIETAR), the German-American Chamber of Commerce, and the National Association of Asian-American Professionals. She served on the Board of Directors for the Georgia Indo-American Chamber of Commerce.
Michael Todd ShinholsterExpertise: European cultures, global event logistics
Michael Todd Shinholster is a Principal Consultant of Highroad Global Services, Inc. Todd, as he is known, was born in Macon, Georgia to an American mother and an Austrian father, giving him an appetite for grits and schnitzel. He received his M.B.A. in International Business from Kennesaw State University and his B.A. in German (Language & International Business Concentration) from Georgia State University. Todd has also attended the Summer Institute for Intercultural Communication studying cross-cultural training for international corporations.
He has worked and traveled in several countries including England, France, Belgium, Canada, China, Germany, the Netherlands, Spain, Austria, Italy, Japan, Mexico, Jamaica, and the Bahamas. He is proficient in German, Spanish, and French.
Todd has worked on projects for various organizations such as Audi, Volkswagen, Mercedes-Benz, KIA, AGCO, The Coca-Cola Company and DuPont. He has also worked for Delta Air Lines, the Atlanta Paralympic Organizing Committee, the Atlanta Committee for the Olympic Games, and the 2004 G-8 Summit. He is currently an adjunct professor at Kennesaw State University teaching Tomorrow’s World Today, a course based on the Seven Revolutions project at the Center for Strategic and International Studies. Todd serves on the Board of Directors for the International Association of Continuing Education and Training (IACET) and is a member of Phi Beta Delta – Honor Society for International Scholars. He continues to work and consult in a variety of areas including corporate event logistics, international relations, protocol and cross-cultural training.
Song Jin - AssociateExpertise: China market entry, sourcing, strategy
Song Jin is a China-born and U.S.-trained management consultant with over 12 years of consulting and diversified industry experience. He currently works for a boutique consulting firm in New York. In the past, Song served as a senior consultant at Deloitte Consulting where he worked closely with top-level executives in numerous Fortune 500 companies. He has brought results to his clients in the areas of corporate strategy, mergers and acquisitions, China market entry strategy, and global strategic sourcing.
He is a frequent participant at industry conferences where he speaks on topics relating to China, including joint venture structure, intellectual property protection, human resource policy and building government relationships. Song holds an MBA from Washington University in St. Louis.
Rita Wuebbeler - AssociateExpertise: European cultures, teambuilding, virtual communication
Rita Wuebbeler is president and founder of INTERGLOBE Cross-Cultural Business Services, Inc., an Atlanta-based international training and consulting firm. She conducts cultural awareness programs for global leaders and coaches global executives in maximizing their leadership skills. In her work with global virtual teams she focuses on establishing a clear vision for the team aligning this vision with strategic team objectives.
A native German with a Master's Degree in Applied Linguistics from Mainz University, Germany, Ms. Wuebbeler spent the first three decades of her life in Europe. She is the co-author of “Cultural Detective: Germany” and is qualified to facilitate Personal Leadership seminars. Ms. Wuebbeler is also an Intercultural Development (IDI) Administrator. She plays an active role in her professional association, the Society of Intercultural Education, Training and Research (SIETAR USA) as an advisory board member and mentor.
Edurne Chopeitia - AssociateExpertise: Latin American cultures, translation, interpretation
Edurne Chopeitia has lived in the US for over 10 years; she has an MBA and is a Licensed Psychologist with substantial cross-cultural hands-on working experience across the Americas. She was Director of Marketing for domestic and South American companies, where she acquired in-house broad experience in all aspects of marketing and international business management.
Edurne is currently focused on the biomedical industry and she is a Certified Specialist in early parenthood adjustment and childbirth education. She has direct experience with creating international distributors networks, organizational consulting and adult education. Edurne is fluent in English and Spanish, and serves as a biomedical translator and interpreter. She is an expert public speaker and presents at different hospital wide events on the subjects of communication between different cultures, medical interpretation and more.
Soumaya Khalifa - AssociateExpertise: Arab cultures, organizational development
Soumaya Khalifa is a seasoned diversity and leadership consultant. She has over 15 years of experience with Fortune 100 companies, government and non-profit organizations. Soumaya holds an MBA from Georgia State University in Human Resources. She is also a certified facilitator and a Civil Treatment instructor. In her work with government agencies such as the Department of Justice and Homeland Security, Soumaya holds cultural competency training sessions on effectively interacting with Arab and Muslim communities.
In addition to her strong experience in diversity and HR, Soumaya is also a certified Organization Development professional. She has worked with organizations on such topics as strategy development, change management, and organization alignment. Soumaya is a board member of Kids4Peace, Secretary of the Atlanta Interfaith Broadcasters and a Vice-President for the Anti-Prejudice Consortium. She is a member of the Atlanta Diversity Managers Affinity Group - ADMAG.
Paul Tom - AssociateExpertise: Organizational performance, strategy, organizational culture
Paul Tom is a Human and Organizational Performance Consultant with over 25 years of global experience in complex business transformations, Paul is an experienced consulting leader who specializes in Strategic Transformation, Organizational Design and Performance, Competency Modelling and Organizational Culture. He has worked with some of the top global management consulting firms and Fortune 500 companies throughout his career, developing transformation requirements in business processes, technology and human performance to achieve each client’s vision. Paul is a sought-after keynote speaker and publisher on human capital issues and organizational culture. His works have been published in both national and global publications. Paul has an MBA Curriculum in International Business from San Francisco State University and a Bachelor’s in Business Management from the University of California, Berkeley. He is certified in Hay/McBer high performer Competency Modelling and Behavioral Event Interviewing. Fluent in five languages, Paul recently served as the CEO of an international non-profit organization serving in the development of 200 villages in Honduras.
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